A link directory is becoming more and more popular nowadays. This is because a link directory can be considered one of the cheapest, if not, a free way to advertise and promote your website. Every website owner knows that in order for their website and their online business to succeed, proper advertising, promotion and website traffic should be attained.  But why would link directories offer their service for free? As a matter of fact, there is one thing that a link directory will ask you before they can post your link to their website – you have to exchange links or commonly known as reciprocal links. It’s like they’ll post your website link and you have to post their website link in return. This way, both parties and both website owners will benefit using this kind of strategy.

If you are someone who just developed and launched a website, this is the best place to start building backlinks to your site and promoting it. You can ask other websites to exchange links with you. But make sure to ask them nicely. This way, both parties can establish a good relationship and further help each other reach the top of search engines.

However, you have to choose the website to exchange links with. Let’s say for instance you have a month old site, don’t expect that a well established website with a page rank or PR of 5 will want to exchange links with you. Coz most definitely, a site with a high page rank will want to exchange links with a website with a high page rank at the same time. So, to start with, what you can do is search for a link directory, complete the registration process and search for websites from there to exchange links with.

Exchanging links with other websites can be very effective if you were able to do it properly. There is no question that this is the best, the most popular and the most effective way to reach the top of search engines and start building links.