The RSS feed is extremely important for online marketing, search engine optimization and website promotion process. The point is that, RSS feed provides both users and blog owners with numerous competitive advantages. However, there are a lot of popular blogs, which still don’t have RSS feeds. It should be noted that if blog owners don’t provide RSS feed they make a big mistake. This article is going to answer the question why it is so important to implement RSS feeds into blogs and what benefits this feature provides.

Let’s try to understand how website visitors can benefit from RSS feed. For example, you have found an interesting a SEO blog filled with interesting and helpful information on the best search engine optimization techniques, link building methods, valuable tips and recommendations on how to increase website listings and other topics. You see that the blog is updated regularly and you would like to read all its posts. Of course, you can visit the blog from time to time and become its regular user in such a way. But, the problem is that users can forget about the SEO blog. So, if you save a blog in social bookmarks it will definitely be the right decision. However, there is no guarantee that you will not forget about it as well. The best way to remember the blog and keep updated on its latest posts is to subscribe to RSS feed. So, the advantage of the RSS feed is obvious! Each time a new article is posted on the blog you will get an email notification with the title and short description of an article. A user can see it and decide whether to visit a blog or not. It can be easily concluded that RSS feed is beneficial both for blog owners and users. On the one hand, a user of the blog obtains the easy access to the interesting information. On the other hand, the owner of a blog receives additional permanent visitors to a website, which can be easily converted into revenue in the future.

RSS feed of a blog can be also used for marketing needs. It should be noted that blog commenting is a highly effective link building technique. There are no doubts that quality links are extremely important for the process of search engine optimization of a website.  Therefore, if you find a popular blog that is related to your online business – you can leave comments on its posts. As a result, your website will get additional quality links and targeted traffic. Acting in such a way, you can also receive potential customers for your online business. Building high quality links for a website using blog commenting technique it is important to be among the first commentators. However, if a blog is very popular this task is not very easy to perform. So, if you subscribe to RSS feed of a blog you will have better chances to be among the first commentators of its posts. Making use of RSS feed you will get much more traffic to a website!

Link building plays a key role in the process of search engine optimization. Even if you select the right keywords for a website and perform onsite optimization correctly you will hardly be able to achieve success without quality links. By increasing link popularity of a website you will manage to improve search engine rankings and get more targeted traffic in the end. Nevertheless, it is also important to select an effective link building strategy. As an online marketer you should know how to get quality links and maximize efficiency of work. Let’s consider the most important factors, which have a positive effect of link building work. Also, I would like to give you a few tips and recommendations on how to perform link development for a website.

When building links you should do the best to obtain quality links from online resources, which are related to your website. It should be noted that SEO business directory is one of the most effective link building techniques. Submitting a website to numerous directories you will manage to obtain a great deal of quality links within a short period of time. There are two main types of SEO directories – one way niche business directory and SEO directory offering link exchange. Selecting between these two types of SEO directories it is better to give preference to online resources, which don’t require a reciprocal link. Another important benefit of a niche directory is that it includes a lot of categories. So, building links in such a way you will manage to get quality links from topic related web pages. Also, it is important to consider such important factors as domain age and PR of a web resource that you are going to obtain links from.

Submitting a link to a SEO directory special attention of an online marketer should be paid to titles and description of a website. The point is that keywords included in incoming link text of a website make it more relevant to the necessary phrases. As it is known, the title of a SEO directory is usually incoming link text of a website. That’s why SEO experts usually try to insert the main keywords in the title text of a website. Also, it is expedient to insert key phrases into description text of an online resource. So, a web page with an incoming link will be more relevant to your site and keywords, which you target. Acting in such a way, you will manage to obtain quality links from topic related web resources. Online marketers and SEO experts usually develop databases of the best business directories. Selecting a niche directory to be included in your database consider such factors as domain PR, categories for website submission and popularity of an online resource. Try to submit a website to the best web directory that contains quality links only. There are two ways of building links – manual and automatical submission to a SEO directory. I would recommend SEO experts to build links manually. It is better to perform link development activity on a regular basis. Just keep in mind that it is better to get 50 quality links per month manually than obtain 1000 links automatically within a few days.

PageRank is a Google numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively giving a point for the other page. The more poings that are given for a page, the more important the page must be. Also, the importance of the page that is giving the point determines how important the point itself is. Google calculates a page’s importance from the points cast for it. How important each point is taken into account when a page’s PageRank is calculated.
PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a Google page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

Any website worth its weight courts recognition from the Google Search Engine. What makes Google the best and most coveted, is its ranking algorithm which is the most up to date and as complex as it ever gets. A good Page Rank (PR) blessing from Google can make or break a website’s standing in the online arena. So what exactly is all the hype and excitement about? Why is a high Google Page Rank such an enigma and evasive?

Google trademarked ‘Page Rank’ is an algorithm to determine the relative importance of a particular page among a set of related and complementary pages. In simple words, the better a web page’s Page Rank, higher it ranks and gets top display on the Google search engine results pages. The numerical grading that ranges from 0 – 10, takes into account 100s of millions of variables and billions of terms. Google rules the internet world and pages that seem important to it rank higher and better. Google’s Page Rank algorithm besides being elaborate and complex, cannot be tricked or cheated and is thus accepted as the best and most reliable.

According to Google besides content, the Page Rank of a page mainly depends on 3 crucial factors:

• The relevance and quality/Page Rank of incoming links.
• The amount of link juice that the incoming link simultaneously distributes to other linked pages.
• The amount of inbound links

The basic formula that – more the number of inbound links coming to a web page, higher will be its ranking is easily understood. But what is even more crucial is the factor that the inbound links of the highest PR are useless if irrelevant and out of context. The links received must be contextual, complementary and relevant, or else Google is smart enough to recognize manipulation.

The quality of an inbound link depends on 2 parameters. Higher the PR of the incoming link (i.e. the Page Rank improves in the ascending order with 0 being least, PR 4/5 being good and PR 10 being the best) better link value it provides to the web page. But if a high PR page is also sending out links to multiple other pages besides the page in question, then the link juice evenly gets distributed between all the receiver pages. Thus a PR 7 page with 20 outbound links will provide less PR value as compared to a similar PR page with only 4 outgoing links. In this context, it is sometimes better to receive links from maybe a PR 6 website but which gives very few or no outbound links at all.

Another point worth noticing is the fact that it is hugely believed (although no one knows for sure) that the climb up the ladder from PR 0 to PR 10 gets more and more difficult and treacherous as you move up every step. What that actually means is that the Page Rank model uses a logarithmic grading system instead of a simple one where the move from PR 1 to 2 is as difficult as moving from PR 5 to 6. Instead according to widespread belief, it is simple to jump up from the lower PR rungs but the journey gets tougher as you keep moving ahead with the topmost PR 9 and 10 being almost unattainable!

The relevance of Page Rank gets reflected every time a query is made on the Google Search Engine. Google first compiles all the pages relevant to the query and then displays them according to their PR. Thus higher the PR more is the visibility of your page. Page Rank is also the tool to keep track of your SEO efforts. If your site PR moves up with the current SEO techniques being employed, that means you are on the right track; if not, it is time for a strategy change!