The RSS feed is extremely important for online marketing, search engine optimization and website promotion process. The point is that, RSS feed provides both users and blog owners with numerous competitive advantages. However, there are a lot of popular blogs, which still don’t have RSS feeds. It should be noted that if blog owners don’t provide RSS feed they make a big mistake. This article is going to answer the question why it is so important to implement RSS feeds into blogs and what benefits this feature provides.

Let’s try to understand how website visitors can benefit from RSS feed. For example, you have found an interesting a SEO blog filled with interesting and helpful information on the best search engine optimization techniques, link building methods, valuable tips and recommendations on how to increase website listings and other topics. You see that the blog is updated regularly and you would like to read all its posts. Of course, you can visit the blog from time to time and become its regular user in such a way. But, the problem is that users can forget about the SEO blog. So, if you save a blog in social bookmarks it will definitely be the right decision. However, there is no guarantee that you will not forget about it as well. The best way to remember the blog and keep updated on its latest posts is to subscribe to RSS feed. So, the advantage of the RSS feed is obvious! Each time a new article is posted on the blog you will get an email notification with the title and short description of an article. A user can see it and decide whether to visit a blog or not. It can be easily concluded that RSS feed is beneficial both for blog owners and users. On the one hand, a user of the blog obtains the easy access to the interesting information. On the other hand, the owner of a blog receives additional permanent visitors to a website, which can be easily converted into revenue in the future.

RSS feed of a blog can be also used for marketing needs. It should be noted that blog commenting is a highly effective link building technique. There are no doubts that quality links are extremely important for the process of search engine optimization of a website.  Therefore, if you find a popular blog that is related to your online business – you can leave comments on its posts. As a result, your website will get additional quality links and targeted traffic. Acting in such a way, you can also receive potential customers for your online business. Building high quality links for a website using blog commenting technique it is important to be among the first commentators. However, if a blog is very popular this task is not very easy to perform. So, if you subscribe to RSS feed of a blog you will have better chances to be among the first commentators of its posts. Making use of RSS feed you will get much more traffic to a website!

Whether you are a big corporate, a small retailer, an independent service provider, doctor, lawyer or in any other profession, chances are that you own a website. And if you do own a website you would want it to be widely accessible and visited by numerous interested prospective customers. Without doubt you must have tried self promotion of your site through social networking sites, traditional adverting mediums, telephone, SMS and others or hired professional marketers to spread the word. The fact of the matter is that however big you are, there are no fixed ways to make it and stay at the top forever. Even the top rankers have to continuously strive to maintain their position, be it in the online space or any other sphere of life.

Most online sites employ various SEO, internet marketing, social media marketing, SEM and other techniques to retain and advance their high Google page rank positions. One of the primary modes of positive off page web optimization includes article submission and website submission to directories. But then the question arises – how and what directories to submit to? Is any and every directory good for website listing or are there some parameters to gauge the worth and quality of a directory list? After all, the links originating and linking back to your site should be of high quality and hold some relevance. Below are a few pointers to help you decide which directories should be approached and which to be kept an arm’s length away!

• Select a relevant directory for listing – The relevance of a directory varies from enterprise to enterprise. For some it is better to make few submissions only to high quality niche directories where as others require huge quantity of submissions to even general directories. For small businesses the focus is to attract the local crowd and hence they should opt for regional directory submissions.
• Submit to the correct category – Once you have listed out the directories to be submitted to, the next step is following the submission guidelines, creating accounts and requesting acceptance. Make sure that you submit only to your pertinent category. However good a directory you might submit to, if you are not careful about the appropriate categories, your submissions can be rejected or worse labeled as spam. This can have huge ramifications on your back links growth and you can forget about high Google rankings.

Besides making careful calculated submissions, you also need to scrutinize and check the background of the directories you are submitting to.

• Make sure that you pick only search engine recognized directory submission sites. With submissions being so popular, there are numerous bogus sites out to make an easy buck.
• Check if the selected directory listing sites have a high Google Page Rank. A site with greater page rank can pass on better links juice to you rather than a lower ranked site.
• The purpose of a directory listing is to get faster recognition from audiences and search engines. But in order to make this possible the directory listing site itself should be properly indexed by the search engine bots. If the directories are not deep linked or offer poor navigation, then there is no chance of your site gaining any benefit from them.
• Find out if your directory listing is capable of passing on any back links. Some directories activate the “no follow” attribute meaning that their outgoing links cannot be followed by search engines. Such listing sites lose their relevance with respect to SEO of your website.
• The sure shot way to locate a great directory is to check its popularity. If the directory attracts heavy traffic and is choosy in accepting submissions, then its worth your while making submissions to them. Common logic dictates that you stay away from low or no traffic websites, as they serve no purpose.
• Select a well presented and systematic directory listing site for your submissions. A directory with good number of categories and low listings in individual category means more exposure for your submissions.
• The best directory listings sites have all turned paid or are extremely selective about acceptance. If it is too easy to get listed on a particular directory, better stay away from it rather than face the chances of being spammed.

With some careful directory screening you can eventually narrow your list to a reasonable amount of worthwhile directories that will be worth the money and effort to make submissions to.