Every online or offline business has at some point of time come across the terms – Search Engine Optimization (SEO), Directory Submission and Backlinks. What exactly are they, what’s their impact on each other and why the heck should you bother about them??
Quality, long term SEO is the building block for any and every website. Website optimization is nothing but a set of strategies to boost your website’s visibility and popularity with the search engines in order to encourage customer confidence and to attract more and more customers for your business.
Amongst the various on-page and off-page techniques for SEO of a website, the most popular, frequently used and effective method is Directory Submission/Listing. Similar to a telephone book or Yellow Pages, there are online directories in the general, niche, regional, international etc. categories. To facilitate recognition and early indexation of your website by the search engines; to help interested surfers track down your website and for high Google Page Rank (PR) of your site; you must ensure to submit your site to quality authority directories. In order to safe guard against rejection or being banned as spam, make sure to submit only to search engine recognized, high PR, authority directories. Another important consideration is to submit to the correct category of the directory in accordance with the set guidelines. Regular directory listings in the prescribed manner can catapult your website into the realms of the most coveted and sought after!
Another method to garner the support and points from search engines like Google is to get loads and loads of back links! But quantity must be complemented with quality too. Poor quality and irrelevant back links are not only useless must might even adversely affect your website rankings. Buying links, reciprocating links or link farming is generally discouraged by Google and in extreme cases a website might even be penalized! The best links are one way, inbound links from relevant sites that are better ranked than your site. In case the links are organic, i.e. automatically generated because the link provider loves the look and feel of your site and is impressed with the quality and uniqueness of your site’s content, consider it a JACKPOT! Organic back links are self sustainable and long term that acknowledge the genuineness of your site and accept it within the class category. What’s more, they are free and you need not even provide any reciprocal links in return.
SEO, directory listings and back links – all work in tandem with each other. Where the ultimate purpose of every website is to pull as many visitors and customers, a well optimized website with comprehensive SEO, high PR directory submissions and quality organic inbound links can do wonders. A well optimized website that is easy to navigate through deep links and has great content that is regularly updated automatically pulls other similar sites like magnet which feel privileged to link back to such a class unique site!
